Furniture Row - The Showroom


The Showroom is a new concept for one of the nation’s leading furniture dealers. Their team wanted to create Denver’s Ultimate Luxury Home Shopping Experience. A large vaulted atrium welcomes customers into a 170,000 Square foot showroom that features a design center, café, home theater and numerous furniture manufacturers in a state of the art space that is designed to inspire and delight.


Create a musical experience that greets you in the parking lot, welcomes you in the Atrium and follows you throughout your experience in all the varied areas of The Showroom. The facility will be used primarily as a retail showroom but also may function as an event center for special occasions. The sheer size of the facility and the lack of true “rooms” brought about numerous challenges for the design team.


Logic Integration created a ten zone audio system that could be controlled via a Crestron Control system. The end user is able to walk the entire store and adjust volumes for each zone as well as change the sources for any particular zone. The atrium features JBL main speakers and subwoofers that can support both background music as well as live performances. Most of the showroom feature 160 large white 8” Community pendant speakers were selected for optimum coverage and full range audio frequency response. The speakers needed to blend into the background of the ceiling since most of the primary lighting in the showroom areas is provided by custom lighting designs chosen for each display space. Areas such as the “man cave” required the ability to have a different source selection that might be Nascar coverage of the Furniture Row racing team in action one day, and a catered special event at night. In addition to the background music system a separate home theater system was installed where customers can relax and sample a movie from a variety of furniture offerings and listen to the Sonance surround sound speakers and in wall subwoofer.

Key Technologies:

  • Crestron Control Processor
  • JBL Main speakers
  • Community Pendant speakers
  • Sonance home theater speakers
  • Biamp audio processing
  • QSC power amplification

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